BYD Luxury Brand Ongwo U8L Pre-Sale Launches at 1.3 Million Yuan

Opinion Network News: July 31, BYD's high-end new energy luxury brand Ongwo Automobile announced that its large-sized SUV, Ongwo U8L, has officially launched for pre-sale, with a starting price of 1.3 million yuan, and a deposit of 20,000 yuan. It is expected that the exhibition car will arrive at dealerships in batches starting from August.

Ongwo U8L is based on the Ongwo U8 luxury version, which can be considered as a long-wheelbase model. In terms of dimensions, Ongwo U8L has a length, width and height of 5400/2049/1921mm, with an axle load of 3250mm, positioning it as a full-size administrative luxury SUV, with an increase of 200mm in wheelbase compared to the Ongwo U8.

According to introductions, the new car's interior features a 2+2+2-style three-row six-seat layout, with zero-gravity seats on the second row, equipped with electric legrests, armrest screens, and a 21.4-inch overhead entertainment screen, exuding luxury and technological feelings. In terms of exterior design, the new car's overall styling is consistent with that of Ongwo U8, with only minor adjustments to details, featuring a new black-gold color scheme, a "ding" character-inspired front face design, and point-array LED lights and galaxy-like daytime running lights. The central emblem features the Ongwo brand's golden logo derived from oracle bone script, providing high recognition after lighting up.

As BYD Group's highest-priced new energy luxury brand, Ongwo Automobile currently offers three models, including Ongwo U9, Ongwo U8, and Ongwo U7. By the first half of 2025, Ongwo Automobile has sold a total of 838 units, with Ongwo U8 accounting for 759 units.

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