Direct Hit at CJ: 3A Games are a "Must-Try" for China's Globalization of the Gaming Industry
Special Topic: 2025 China International Digital Interactive Entertainment Exhibition (ChinaJoy)
From August 1 to 4, the 22nd ChinaJoy will officially open at the Shanghai New International Expo Center. Wang Zuo, General Manager of Netease's Market and Marketing Department, delivered a speech at CDEC's Peak Forum, stating that in 2024, China's domestic game revenue reached 3,257.83 billion yuan, with overseas self-developed game revenue reaching 1321 billion yuan, accounting for about 40%. Unbeknownst to many, China has already become a major power in the export of games.
He pointed out that multi-categories are the key to opening up overseas markets, industrialization "hard skills" are essential for mobile game exports, and to enter mainstream markets, it is necessary to adopt a more localized strategy. Wang Zuo revealed that Netease's development of "Marvel Clash" has been online for three months, with 40 million global users, becoming a phenomenon-level hit on Steam. At present, 3A games are the "must-try" for China's globalization of the gaming industry.
"High budget, high craftsmanship, and high quality are the trends in game development today," he mentioned, noting that Netease's "Return to Tang" is an important attempt by Netease to create a 3A masterpiece. (Luo Ning)
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Responsible Editor: Li Ang