HiSense Product General Manager: Huawei's Top Experts Join HiSense Team

Xinhua News Agency, August 7th. HiSense product general manager "HiSense Haibao" wrote about HiSense brand strategy 2.0 and shared what truly is a "pure-blood" HongMeng intelligent driving.

The article states that "pure-blood" requires satisfying three conditions: independent operation of the brand, Huawei's overall leadership in the supply chain, and the ability to support Huawei's innovative technologies landing.

Firstly, independent operation of the brand. From September onwards, HiSense will establish a new energy company. Recently, Yu General Manager personally supervised the introduction of dozens of experts who have created hit products at Huawei (design, supply chain management, quality control, etc.) to join the HiSense team. In the next few years, we will invest hundreds of billions in R&D and expand our R&D personnel to 5,000.

Secondly, Huawei's overall leadership in the supply chain. HiSense has already fully integrated Huawei's management system, with design, research and development, testing, and delivery all under Huawei's guidance and deep involvement. User products throughout their lifecycle are executed according to HongMeng intelligent driving standards.

Lastly, Huawei's innovative technologies incubation landing. Many core technologies in HongMeng intelligent driving are hatched and launched at HiSense, including iDVP architecture, Tuling smart platform, Huawei DriveONE motor, giant battery platform, Snowy Eagle powertrain system, etc. The upcoming new model of HiSense R7/S7 will also debut Huawei's 16.1-inch 3K in-car screen, Huawei Sound 21 speaker, and outdoor voice control car functions, as well as upgrade the intelligent driving hardware and refine HongMeng seat more functions.

The article also reveals that HiSense R7/S7 will start taking orders on August 8th, and multiple new models will be released in 2026.