Keed Group and Alibaba Cloud Deepen Collaboration to Enable Real Estate Enterprises' Digital Transformation
In the midst of the digital transformation wave sweeping across various industries, Keed Group (China) has taken the lead by opening up a new path. Recently, Keed Group and Alibaba Cloud Smart Group's cooperation has been upgraded, with both parties signing a cooperation agreement in Shanghai to push forward multi-level and multi-business field integration. According to sources, this is another important step forward after their strategic cooperation in 2019, aiming to digitize cloud services and expand to offline business scenarios, marking the beginning of a new era for inter-group cooperation.
As a global real estate group driven by innovation, Keed Group has been embarking on a digital technology empowerment journey since 2015. Regarding this cooperation, both parties have maintained high expectations, with Keed Investment (China) CEO Pan Zixiang stating that the closer and more extensive cooperation with Alibaba Cloud will inject new energy into both parties, helping enterprises take a step forward. Alibaba Cloud Smart Group's Chief Strategic Officer Zheng Junfeng also points out that this deepened cooperation will focus on cloud and AI technology integration with offline smart real estate, aiming to comprehensively improve operational efficiency and customer experience.
Looking back at the strategic cooperation launched in 2019, both parties have achieved remarkable results in building cloud services and data platforms. After moving Keed's enterprise systems onto Alibaba Cloud, China's IT infrastructure costs have been significantly reduced; the built-in data platform has also become a central hub for cross-departmental and cross-system data sharing and collaboration, providing full-chain data support for multiple business segments and laying a solid foundation for efficient operations.
As market conditions change and customer demands upgrade, Keed's digital transformation needs have also risen. At the same time, Keed's diverse business ecosystem can provide Alibaba with rich scene-based solution options, further expanding the space for mutual complementary advantages. Based on this, in addition to existing cooperation areas, both parties will delve into exploration of multiple directions such as data centers, real estate asset management and marketing services, service apartments and hotels, leveraging ecological synergy effects to scale up business operations and create long-term value.
Under this framework, the two parties will focus on three major directions:
Smart Business Operations: Leveraging Keed's online and offline business scenarios, applying Alibaba Cloud AI technology to empower smart business operations and customer services, allowing technology to better serve actual business scenarios.
Data Upgrade Capabilities: Building data-driven operation and decision-making systems based on the data platform and business data assets, achieving precise customer profiling, targeted marketing, and effective risk control.
ESG Digital Management: Combining Keed's sustainable development strategy with Alibaba Cloud's ESG capabilities to create a green, low-carbon real estate atmosphere and intelligent spaces, helping the industry achieve sustainable development.
Keed Group's deepened cooperation with Alibaba Cloud is not only a model for inter-enterprise complementary advantages, but also foreshadows the broad prospects for real estate and technology integration. Under the impetus of digital transformation, both parties will work together to forge new paths for the industry, leading more enterprises to explore digital transformation and creating a new chapter in high-quality development.