Launching a Separate Food Delivery Entry? TikTok App Unveils Independent Food Delivery Portal

Phoenix Technology News, August 8th. TikTok App has added an independent food delivery entry to its homepage "Group Buying" panel.

TikTok app group buying page

According to our understanding, clicking "Food Delivery" will display the text "Food Delivery Convenience Purchase", and products include burgers, pizzas, coffee, tea, fast food, etc. After entering the product page, it shows that this product comes from Meituan, and users need to use their Meituan APP coupons after purchasing.

According to a report by "Readjoy", most products in "Food Delivery" come from Meituan, and TikTok also has some food delivery products directly sourced from TikTok merchants. Merchants on TikTok's platform can directly list their food delivery products and provide self-service or third-party logistics services.

It is reported that TikTok launched its group buying delivery service in June 2024. At the time, there was no dedicated food delivery entry on the TikTok APP, and users had to search for food delivery keywords under "Group Buying Discounts" to display food delivery products. TikTok did not provide logistics services; instead, merchants handled delivery and logistics themselves.