LVMH and Dongfeng Automobile Collaborate on a Surprise Joint Event? CEO of Landwind, Lu Fang, Reveals that Landwind X7 will Make Its Debut in Q4 This Year!
Recently, social media reports claimed that an SUV with a design resembling LVMH's "old flower" appeared outside the Shanghai LV building, attracting passersby to take photos. From the materials taken by netizens, it seems like a large SUV, LVMH and the mysterious dressed-up car staged a surprise joint event.
After conducting research by Next-generation Car Research Institute, the vehicle in question was found to be Landwind X7. The video shows that the car wore a car cover similar to LVMH's classic old flower design and drove past the Shanghai LV store.
However, there is a rumor claiming that Landwind did not have any related activities with LVMH. Additionally, the pattern of Landwind X7's car wrap differs from LVMH's classic old flower design. Some netizens believe that this might be a planned marketing strategy to "cousin" LV.
Today (August 11), Landwind CEO Lu Fang posted on his WeChat that the Landwind X7 (code name) will officially debut in Q4 this year.
Landwind is a high-end intelligent electric vehicle brand under the Dongfeng Automobile (stock code 600006) Group, established in April 2019. The chairman is You Yang, who also serves as vice president and party committee member of Dongfeng Automobile.
Source: Sina News