New Announcement! Ideal Automobile: i8 Unified Version as Max, Price Adjusted to 33.98 Million Yuan, with a Bonus of 1 Million Yuan Platinum Sound System!
August 5th, Ideal Automobile announced the unified configuration adjustment for Ideal i8, making Ideal i8 Max version as the standard configuration, and adjusting the sales price from 34.98 million yuan to 33.98 million yuan, while providing an additional 1 million yuan platinum sound system, and offering a rear-seat entertainment screen package as an option at 1 million yuan.
"Originally, users who chose the Ultra version for 36.98 million yuan only needed to pay 34.98 million yuan to achieve their original configuration; users who chose the Pro version, we will offer a refund or upgrade." Ideal Automobile said.
According to our reporter's understanding, among the general consumers, about 98% of them have chosen the Max and Ultra versions, with very few choosing the Pro version. "We deeply feel the widespread users' love for high-end configurations on Ideal i8, but they complain most about the complexity of the car models, making it difficult to choose some high-end configuration options not being supported." Ideal Automobile said.
Public data shows that Ideal i8 was launched on July 29th, with three models available, priced between 32.18 million and 36.98 million yuan. A research report previously released by Zhongsheng Securities International stated that Ideal Automobile's announcement of the price of Ideal i8 generally meets expectations, and the oil-electric same-price exceeds expectations.
However, there is a misunderstanding in the market about Ideal i8. Zhongsheng Securities International believes that the pure electric i series is not the greatest core value of Ideal Automobile's investment, while the extended-range L series still has huge potential. "These two factors can at least expand the company's potential market space by 30% to 50%. Therefore, we do not think it necessary to be overly pessimistic about Ideal Automobile." Zhongsheng Securities International said.
In addition, Zhongsheng Securities International believes that Ideal i8 is a high-end "slow-burn" product, with the real "driver" of its pure electric series being the upcoming Ideal i6 to be released in September. The short-term delivery will not have a strong driving effect. Zhongsheng Securities International estimates that the monthly sales of Ideal i8 will be between 3,000 and 5,000 units, mainly for verifying the pure electric product and paving the way for Ideal i6.
It's worth noting that after Ideal Automobile announced the above adjustments, its Hong Kong stock price saw a rise. As of our reporter's report, Ideal Automobile's Hong Kong stock price rose by 2.87%, reaching 104.1 Hong Kong dollars per share.
(Disclaimer: The content and data of this article are for reference only and do not constitute investment advice. Use at your own risk.)
Reporter | Sun Lei