Next Generation Display Technology Windfall? Hisense, Samsung, Sony Unite at IFA to Compete in RGB-Mini LED
Phoenixnet Tech News (Author/ Yu Lei) August 13th, with less than a month to go until the 2025 Berlin International Electronics Consumer Products Exhibition (IFA 2025), the competition in the display technology field has already heated up. According to industry sources, this year's IFA will become the first head-to-head showdown among Chinese, Japanese, and Korean TV giants in the new RGB-Mini LED technology track. At that time, Hisense, Samsung, and Sony will gather in Berlin to showcase their latest achievements in this cutting-edge display technology, foreshadowing a possible reshuffle of the high-end TV market.
2025 is being viewed by the industry as the "year of RGB-Mini LED technology". This technological competition was initiated by Hisense at CES in January, with its release of RGB three-dimensional color liquid crystal display technology, and followed up by the global first mass-produced 116-inch RGB-Mini LED TV UX in April. However, by September's IFA, Hisense will no longer be the only participant. Industry dynamics show that Samsung plans to release its first application of RGB-Mini LED technology's 115-inch TV at the exhibition, while Sony has announced it will showcase its self-researched RGB high-density LED display system, with major global TV manufacturers pouring into this emerging field.
The core innovation of RGB-Mini LED technology lies in its ability to overturn the traditional backlight's single control mode for brightness and darkness, by adopting independent red, green, and blue LEDs as the backlight source. This allows for the first time the precise control of both light lines and color dimensions. For example, Hisense's self-developed Xinchip AI picture chip can achieve fine-tuned control over color and light, ultimately presenting a 97% BT.2020 ultra-high-color gamut on the TV screen, with significant improvements in color accuracy and performance compared to existing mainstream display technologies. This technology can bring about more pure red, more precise green, and more transparent blue, while also possessing advantages in brightness, power consumption, and viewing angles.
Industry analysts point out that from Hisense's initial layout at the beginning of the year to Samsung and Sony's subsequent entry into the market, it shows that RGB-Mini LED technology is transforming from a single company's technological route to a recognized development direction for global industry giants. Hisense's release of new information during IFA 2025 will not only showcase its mass-produced TV products but also further push the commercialization process of this technology. This time, the three major manufacturers will compete at IFA, not only showcasing their market trends but also indirectly verifying the market potential of this technology route, which is worth continued attention from the industry.