Raise the Bar: Global Giants Unite to Revolutionize RGB Display Technology
July 16, techradar's evaluation manager Murray wrote an article titled "_I tested Hisense’s 116-inch RGB-Mini LED TV, and it’s better than any other TV in this one key way_," which was highly praised by its evaluators as the biggest test they had encountered for eight years. On the same day, a news report from Korean media sparked great attention within the industry.
Korean media reported that Samsung would release its first 115-inch RGB Micro LED TV at Berlin's IFA. Samsung regards this new TV as a key buffer against China's rapid rise in the high-end liquid crystal market, aiming to solidify its leading position.
Not only Samsung, but Sony also plans to showcase its RGB-Mini LED display system during IFA, emphasizing its advantages in professional fields regarding color accuracy and image depth.
The international giants' positive layout not only confirms the value of RGB-Mini LED technology but also highlights China's leading achievements in promoting this technology. China is now using cutting-edge display technology to take control of the global dialogue.
Unlike traditional backlights that rely solely on brightness and regional partitioning control, RGB-Mini LED introduces independent red, green, and blue light-emitting units for precise coordination, achieving a breakthrough in "color unity."
This technology upgrade is backed by the quality performance leap: color gamut coverage reaches 97% BT.2020, surpassing existing schemes like QD-OLED and QD-Mini LED in terms of color purity, volume, and precision control. With purer red, more saturated green, and clearer blue, the display achieves near-real-world visual restoration, representing the direction of future display technology.
In the history of display technology iteration, each revolution has had different routes and disputes. This time, RGB-Mini LED technology upgrade has seen Samsung, Sony, and Chinese brands form a consistent consensus.
Recently, the China Electronics Information Industry Association organized industry experts to review Hisense's global first RGB-Mini LED TV and its related technologies. The evaluation concluded that Hisense had achieved major breakthroughs in RGB three-dimensional color liquid crystal display technology, RGB light-color control AI chip, and relevant technical platforms, making it a "technological leader, industrial pioneer, and promoter" in this field.
China's brand-driven RGB-Mini LED technology route is not just an edge innovation but an opening of a new main channel for global display technology. This time, Samsung and Sony have become followers.
The Hisense RGB-Mini LED TV, which has already been mass-produced and put on the market, is the fastest in terms of industrialization speed, while Sony's goal is to bring RGB-Mini LED technology to entertainment, gaming, and professional applications for immersive experiences. Samsung is currently producing small batches of 115-inch RGB Micro LED TVs at its Vietnam factory and gradually expanding to more sizes.
The RGB-Mini LED craze is marked by a power shift in global display technology, with Chinese TV brands like Hisense gradually taking control of the next-generation display technology dialogue.
RGB-Mini LED's technological features are destined to set high barriers. Hisense not only achieved technical breakthroughs but also completed the scale-down from "samples" to "mass production," providing a mature Chinese solution for global industrial development.
From Sony, Samsung, and Hisense to others in the world, the global display industry is reconfiguring its landscape, with Hisense RGB-Mini LED undoubtedly being the core of this reshaping. It not only achieved technical breakthroughs but also created China's history in display technology, presenting comprehensive capabilities in industrial integration, system innovation, and standard output.
Hisense has been committed to long-termism and "technology-based strategy" since its inception, from "信芯" (Xinxin) quality chipsets to self-driven quantum dot technologies, and now to the complete RGB-Mini LED ecosystem. Hisense is no longer a "follower," but rather a "direction-setter."
This is a milestone for China's manufacturing, moving towards Chinese intelligence and creativity, and it is also a classic textbook for outputting standards globally.