Why BMW is Attached to its "Nose" Front Face: Functional Expression Relevant to the Times

Phoenix.net Technology News August 22, BMW officially published an article about their iconic "nose" front face design.

BMW believes that the double kidney grille is not only a symbol of their design, but also a functional expression closely related to engine technology and heat dissipation needs in each era.

Why is BMW so attached to its "nose"? Officially, the double kidneys are a three-dimensional sculpted brand statement that embodies power, futurism, and dynamism - only through innovation can there be another classic. BMW always serves design for functionality, but not just for functionality.