Megastar Legend Surges 14.95%, Partners with Utstar Technologies to Develop Strong IP-Driven Consumer Robotics Products
Glorious Times, July 30th ｜ Megastar Legend (6683.HK) surges 14.95%, reporting HK$12.92 per share. On the news front, the company announced that its affiliated subsidiary, Xingchuang Art ( Kunshan) Cultural Development Co., Ltd., and Hangzhou Utstar Technologies have signed a cooperation agreement. The company stated that the group and Utstar Technologies will mutually become strategic partners for global cooperation, and initially focus on developing and commercializing four-legged robot dogs/robots with accompanying functions and social attributes in various fields (including but not limited to the entertainment industry) to create strong IP-driven consumer robotics products.
Megastar Legend will be responsible for planning, designing, and AI interaction for the core IP of the cooperative product, as well as leading global marketing strategies. Utstar Technologies will be responsible for the technical development, hardware R&D, production, and related application software development. The two parties will jointly promote the cooperative product and sales channels.
The company stated that through this cooperation, the group can leverage Utstar Technologies' resources and experience in robot development and combine its own IP creation and operation resources and capabilities to create new forms of IP products in the AI and robotics era. The scope of this cooperation will not only cover the group's existing artist resources but also extend to a wide range of artists to expand IP cooperation opportunities. Both parties will integrate their respective strengths, cooperate, and empower intelligent robots with IP through product development and commercialization.
In addition to being a product sales platform, Megastar Legend will delve deeper into the commercial value of intelligent robots in scenarios such as concerts, performances, etc., thereby enhancing the group's business competitiveness.